Toke Makinwa is a renowned Nigerian media personality, radio host, television presenter, vlogger, lifestyle entrepreneur, actress, author, and fashion influencer.
She is known for her bold personality, resilience, and unapologetic style. She has risen to become one of the most influential female voices in African media. Toke has carved a unique niche in the entertainment and fashion industries.
Early Life and Educational Background
Toke Makinwa was born on November 3, 1984, in Lagos, Nigeria. She grew up in a close-knit family of six but tragically lost both parents in a house fire at the age of 8. Raised by relatives thereafter, Toke’s early experiences of loss and survival instilled in her a deep sense of fierce independence and determination. She attended Federal Government Girls’ College, Oyo State, and later earned a degree in English and Literature from the University of Lagos.
Personal Life
Toke Makinwa and Maje Ayida
In 2014, Toke married fitness coach and entrepreneur Maje Ayida. However, the marriage ended in a highly publicised divorce in 2016, following revelations of infidelity. Toke’s journey through heartbreak was detailed in her 2016 memoir On Becoming, a deeply personal and inspiring story of pain, healing, and transformation. The book was widely successful and resonated with many, especially women facing personal trials.
Career
Toke’s media career began in 2010 when she joined ‘Rhythm 93.7 FM’ as a co-host on ‘The Morning Drive’, one of Nigeria’s top-rated radio shows. Her infectious energy, witty personality, and captivating voice quickly made her a favourite among radio audiences.
In the same year, she launched her YouTube vlog series, ‘Toke Moments’, where she shared humorous takes on everyday life, relationships, and societal issues. The Youtube vlog became a viral success and further established her as a relatable and bold voice among Nigeria’s Millennial and Gen Z audience. This vlog positioned her as one of Nigeria’s pioneering digital content creators.
She transitioned seamlessly into television, hosting several major shows including shows like ‘Trending on HipTV’ and ‘Moments on EbonyLife TV’. She also hosted the 2016 edition of ‘The Future Awards Africa’ and co-hosted the ‘Most Beautiful Girl in Nigeria (MBGN)’ pageant, and other red carpet segments for international events.
In 2016, Toke published her debut memoir, ‘On Becoming‘, which revealed her journey through heartbreak, self-discovery, and resilience following the public breakdown of her marriage. The book became a bestseller across Africa and received widespread praise for its honesty and vulnerability. Through it, Toke became an advocate for women’s empowerment and self-worth, encouraging others to find strength in their struggles.
In 2017, she launched ‘Toke Makinwa Beauty’, a luxury skincare line that gained traction among young African women seeking premium self-care products. She later introduced ‘TM Bags’, a line of stylish luxury handbags that reflects her love for fashion and elegance, making her a successful entrepreneur.
The media personality has also dominated the fashion scene, known for her bold and glamorous style. She has become a style icon, frequently gracing the covers of major magazines and dominating red-carpet events. She has worked with numerous fashion and beauty brands as an ambassador and influencer, maintaining her position as one of Nigeria’s leading lifestyle figures.
Makinwa’s acting debut came in 2022 with the Netflix film ‘Glamour Girls’, marking her entry into Nollywood. She received positive reviews for her performance, marking yet another successful career pivot.
In 2024, lifestyle entrepreneur Toke expanded her brand with the launch of a new unisex perfume collection under Toke Makinwa Beauty. The line features three distinct fragrances; Dive, Rouge, and Intense, placing her among the few Nigerian celebrities who have ventured into the fragrance industry.
Controversies
Toke Makinwa has not been a stranger to controversies. From her high-profile divorce to bold statements on relationships, social issues, and wealth, she has often sparked debate in the media. Critics have accused her of promoting materialism or being overly focused on appearance, but Toke remains unapologetic.
In 2020, she also faced backlash for alleged body enhancement surgeries rumours, which she later addressed with honesty. Makinwa stated that she had her body’s fibroids removed and desired a curvaceous appearance to feel more comfortable in clothing. She added that she didn’t just have the butt lift surgery, she also underwent lip filler surgeries to launch her lipstick brand.
Despite these challenges, Toke has consistently turned controversy into opportunity, using her platform to champion female empowerment, confidence, and personal growth.
With over a decade in the spotlight, Toke Makinwa continues to evolve, inspiring a generation to dream bigger, speak louder, and live boldly. Whether on screen, online, or on stage, she remains a force of nature, glamorous, driven, and endlessly dynamic.
RECOMMENDED: I’ll consider becoming a 3rd, 4th, or 5th wife if opportunity arises – Toke Makinwa
